The cryptocurrency meltdown that has occurred since that research may have dented their confidence. The surveys found that 64% of consumers had a significant interest in digital currencies, while 85% of merchants believed that crypto payments would be ubiquitous among suppliers within five years. The key reason for this? Customer demand. Based on polls conducted in December 2021, Deloitte’s Merchants Getting Ready for Crypto report suggested that 85% of organisations had placed a “high priority” on enabling crypto as a payment choice.
Other studies have indicated a strong pent-up desire among both merchants and consumers to shift to crypto. In fact, about 15,000 businesses worldwide accept bitcoin, according to research by jobsite Zippia. Where is it possible to spend cryptocurrencies on consumer goods today? Starbucks takes crypto via the Bakkt app, while Home Depot accepts a range of coins via the Flexa checkout systems installed in its DIY stores. Hanyecz later explained that he had “no regrets” about this – someone had to get things started. If he’d curbed the carbs and hung on to that money, he’d have been worth about £5bn at bitcoin’s peak. The value of the transaction at the time was about £25. In 2010, Laszlo Hanyecz spent 10,000BTC on buying some takeaway pizzas from a fellow crypto enthusiast. The first documented purchase using bitcoin involved fast food.
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